… As Seen On Good Morning America…

Dubbed the woman “who can find money under rocks”, Michelle Pippin is the small business and marketing coach who relies on real-world, results-oriented tactics to increase entrepreneurial income. (No theory. No Fluff.) For years, she has been uncovering “hidden” income opportunities, developing marketing strategies and contributing to the bottom-line success of small business owners all over the world.

Michelle has only recently begun offering her business and marketing expertise to the “masses” via a variety of national and local media appearances. (See a sample of her impressive media features below.) With a bit of humor, a lot of “girl next door” warmth, and her contagious enthusiasm, Michelle connects with her audiences immediately. Michelle is a savvy and relevant guest with a knack for thinking on her feet and providing out-of-the-box solutions for entrepreneurs and small business owners.

Story Ideas:
Is Self-Employment Still “RISKY”? As layoffs (and the threat of layoffs) continue to increase, traditional employment loses its perceived “security”… and self-employment loses its perceived risk. Still, research says many small businesses will fold. Michelle shares the top FIVE reasons small businesses fail…including the increasingly frequent tendency to lower prices in an effort to boost business… and how to avoid becoming a casualty on the business battlefield.

Marketing “Secrets” and Why You Don’t Hear About Them. The most effective and results-oriented marketing efforts are cheap or FREE. Print ads, TV commercials, billboards, and radio spots are expensive… and increasingly (alarmingly) ineffective. Yet, small business owners continue to hemorrhage cash, throwing good money into paid marketing efforts that aren’t producing results. Michelle will share (exactly) how she launched her first business – quite profitably – with only $50 and NO paid marketing.

Why Illegal Businesses are worth studying. Prostitutes, drug dealers and other “illegals” can’t join their local Chambers, aren’t invited to “networking” events, and certainly can’t advertise in their local Yellow Pages or advertorial publication. YET, these businesses can be quite profitable. What can LEGIT businesses learn from the marketing tactics of these unsavory entrepreneurs?

    Additional Ideas:

• Top THREE Marketing Mistakes and How to Avoid Them
   
• Why you NEVER want to have a Business Card Ready to Hand Out
   
•  Becoming the Chief Marketing Officer of YOUR company

Appearances:

Tidewater Women announces that Michelle Pippin “epitomizes the entrepreneurial spirit”
and features her on their cover.

Good Morning America Weekend Edition
ABC News NOW 
Inside Business Journal – reports that Michelle “helps companies find their WOW!”
Women For Hire
Portfolio Weekly
The Virginian Pilot
The Independent
The Daily Advance
The Clipper